Audiophile - AR App Concept

Project Overview

This project overview brings together the results of my thesis work, a joint effort with Madalina Chelaru.

Our primary focus is on audiophile.dk, a hi-fi audio retailer known for providing premium sound products via both its online platform and physical showrooms.

This project adopted a Human-Centered Design approach, including substantial User Research to inform decisions made during the development and definition stages. This way of thinking was compatible with the Double Diamond and Design Thinking approaches.

Initial initiatives included conducting surveys and interviews to analyze problems. Models were created by combining insights and in the end, a HiFi Prototype was created by prioritizing user demands and conducting usability tests.

Role

Product Designer

User Research, Interaction, Visual design, Prototyping & Usability Testing